Linguisticresearchhasdealtwithcultureasoneofitsmainconcerns,butpopularculturehasnotbeenthemainfocus.Consideringhowreadilyavailablepopcultureisacrossdifferentspeechcommunitiesandhowroutinelyitisconsumedbysomanypeopleonadailybasis,itiscrucialforlinguiststoengageinsystematicobservation,descriptionandinterpretationofeverydayculturalandlinguisticpracticessomanyparticipatein.EnglishinAsianPopularCulturediscussesthisimportant,yetunder-researched,sociolinguisticcomponentofculturebylookingataregion,whichisstillviewedasforeignorexotic’other’inWesternacademicdiscourse.Thevolumefeaturessixdomainsofpopculture:music,TV,film,advertising,magazines,andtheInternet,inavarietyofspeechcommunitiesinAsiaincludingChina,HongKong,India,Japan,Korea,Singapore,Taiwan,andthePhilippines.WhileEnglishfunctionsdifferentlyfromdomaintodomainandindifferentcultures,eachdemonstratesthebilingualcreativityandlinguisticinnovationthathasdevelopedfromthespreadofEnglishintoAsia.Inallthecasesdescribedwithinthisvolume,EnglishcomestofacilitatethedevelopmentofamodernidentityacrossprogressivegenerationofAsians.
Scholarsandstudentsoflinguistics,communicationsstudies,culturalstudies,anthropologyandAsianstudieswillfindthevolumehelpfulfortheirresearch.Non-academicswhoarefascinatedbyAsiaandarealreadyconsumingAsianpopculturewillequallybenefitfromtheaccessiblediscussionsinthevolume.
HongKong RESEARCHED India Singapore Taiwan ENGLISH MUSIC film TV Japan Korea NON
